I am learning more as I go along, and I am reminded about something a teacher of mine once said. It was in relation to being prepared and being willing to try new things without having all one’s ducks in a row. He said to just go out and do what you need to do without spending all your time working on your sock drawer. In other words, be willing to go out and meet people, market yourself and your business, join networking groups, make cold calls…. Don’t spend all your time making sure you have the best web site, the most perfect sales brochures, the coolest letterhead, etc.
What I have found is that it is easy to get stuck in doing what is most comfortable. We all know that to a degree, but how many times have you found yourself checking your inbox instead of working on that project or letter, or making that phone call you’ve been putting off?
Okay, so now that you realize you’re guilty, what are you going to do? Here’s a tip – don’t beat yourself up. Do acknowledge it, even smile about it, and then get on with doing what is important, that which will get you closer to your objective, which likely has something to do with either getting new customers or serving existing customers.
Well, get on with it!